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Digital Marketing Fundamentals

Course Description

To succeed in today’s marketplace, a business needs to employ basic digital marketing specialties such as target marketing, keyword research and Search Engine Optimization (SEO) techniques. In this class the student learns by doing; the course teaches how to use digital marketing software tools and market analysis on an existing or a future business to get the best search engine results. This is the introductory course for earning a Digital Marketing Certificate.

Credits

3

Instructional Method

Lecture (A)

Contact Hours

18

Instructional Method

Laboratory (B)

Contact Hours

72