Course Description
To succeed in today’s marketplace, a business needs to employ basic digital marketing specialties such as target marketing, keyword research and Search Engine Optimization (SEO) techniques. In this class the student learns by doing; the course teaches how to use digital marketing software tools and market analysis on an existing or a future business to get the best search engine results. This is the introductory course for earning a Digital Marketing Certificate.
Credits
3
Instructional Method
Lecture (A)
Contact Hours
18
Instructional Method
Laboratory (B)
Contact Hours
72