Course Description
Digital Advertising enables your business to appear online at the very moment someone is looking for products or services like yours. This class will provide an in-depth view of the Google Advertising Platform, YouTube Ads, and Facebook Advertising. In this course, the student gets practice designing Google Display Ads for a Paid Search Campaign using Google’s Keyword Planner and Ad Manager tools to craft effective ad copy that targets an audience based on their interests and geographic location
Credits
3
Instructional Method
Lecture (A)
Contact Hours
36
Instructional Method
Laboratory (B)
Contact Hours
72