Description
Designed to provide an overview of business marketing as an activity and process for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers and stakeholders. This is developed through an understanding product, pricing, promotion, and distribution.
Grade Modes
Credit
Department(s)
Start Term
Fall 2012
Instructional Methods
Lecture (A)
Course Attributes
Material Fee Code 00 (MF00)